Functional Application Design
So many companies fall into the same trap.
The Executives of the Business understand the Business but don't have a clue about how to use software and technology to optimise their Business. So they rely on the advice of IT Professionals.
The IT professionals really understand IT but often do not have much of an idea how your business really works.
The Result? Very often the Project is a failure. It fails to do what the Executives of the Business expected and ends up costing a bucket load more than promised and took way to long to finish...if it ever gets finished.
Enough is Enough!